State of the Blog Address

Words by Dalene Heck / Photography by Pete Heck

This isn’t a blog about blogging, and thus we refrain from talking about it as much as possible, save for this annual post where we give a behind-the-scenes look at where we’ve been and where we’re going. (Previous posts are here: 2010, 2011 and 2012.)

As we pass our third blog anniversary this week (!!), we have some things to say about what’s going on with Hecktic Travels, including some changes that are coming up. (If you are interested, please read on, but if you think this is boring and would rather just read about some travel adventures, check out these two favourite posts from 2013: reflections on four years of travel, and what the world thinks about Canadians.)

But before we go on, we do have one favour to ask. While we have many thoughts on the future of Hecktic Travels, we want to check in with you. What do you like? What do you want to see us improve? We’d also love to learn a little more about you, dear readers. If you would take a few minutes to answer a short ten question survey, we’d forever appreciate your honesty and candour!

The survey is now closed. Thanks for all your responses!



About a year and a half ago, at the first travel blogging conference either of us ever attended, I had an extended conversation with a prominent travel blogger about seeing blogging as a profession. He stared at me incredulously when I said that I wasn’t committed to it at that point, that I didn’t even see how it was possible.I couldn’t see the end game. I couldn’t fathom the point at which we would be financially sustaining ourselves based on what we do with this little labour of love. Sure, some people are able to live well solely off of their blog (very few in comparison to the thousands out there), and others are happy to just bounce from one press trip to another (which has never been our goal). Even though we already consider ourselves successful via the definition of simply and happily doing what we love, I couldn’t see how we could continue with it indefinitely given the large amount of effort and little financial return. Last year, if you remember, we estimated that we made ~$7.00/hour and just $3.25/hour the year before that. Hardly a viable business model.

Whether we knew it or not when the year started out, 2013 became transformational for us. Spurred on by the fact that our life savings were inching closer to the point at which we both agreed we would say “stop”, we tried our hand at many different things to see what we liked to do, and what would best help us keep our feet in motion. What could we do, with the skills that we have, in order to meet our only goal of sustaining a nomadic lifestyle?

What could we do, with the skills that we have, in order to meet our only goal of sustaining a nomadic lifestyle?


I started doing more freelance writing (hated it), and we began to focus on creating video (loved it). We started to set up additional sites to create passive income (hated it, never completed), and even did some small business social media consulting (medium liked it). We organized social media marketing campaigns (loved it), and mentored new bloggers (now THAT was fun).

And come fall, something *clicked*. Our inbox started to fill up with opportunities. People were saying *yes* more often, and to things, we were really excited about it. That old saying, do-what-you-love-and-the-rest-will-follow appeared to actually becoming true.

Corner: turned.

I don’t think it was exclusive to just us, though. I think it is due to the travel industry truly recognizing that we (collectively, as bloggers) can provide real value. That those of us who work our tails off and treat this as an actual career is dead serious about what we do, and with the right partnerships in place to maintain our livelihood, we’re not going away any time soon.

And we are no longer questioning our future. Now, as we sit at the beginning of a new calendar and blogging year, some realizations have been made about our blog, our business, and ourselves. 2014 will be the year of precise focus. Our behind-the-scenes strategies will sharpen, and while we renew our efforts to provide more value to our readers, we’ll also be further developing the means to keep going.

Here’s what you can expect…

Less, but more. In case you haven’t noticed, we’ve cut back on our posting. It used to be three times a week like clockwork, but this fall we cut back to two (and sometimes only once). And it was the best decision we could have made, both for us (allowing us more time to focus on outside work), and for you (posts since then have become more detailed, and with more juicy photos). It started out as an experiment but is now our new standard.

— Some of our “outside” work is not just good for our own pocketbook, but for travel bloggers in general. We’ve got exciting multi-blogger social media marketing campaigns currently in the works and more on the horizon. Not only do we find this work incredibly satisfying because it calls on the business skills we built in our past lives, but the fact that we can play a small part in making blogging a viable solution for our peers is also highly rewarding.

— Our mission to change the English language IS STILL GOING STRONG. To be continued…

tweet hecktic

Lights! Camera! Action! In all honesty, sometimes I wish I could just dump writing and present everything in video. It’s a lot more work, but I find it a lot more fun. And we’ve had some early success with it – being pleasantly surprised by two companies purchasing our videos, and we are now currently in negotiations with another to produce even more. Expect more action shots on our website as we focus on increasing our skills.

Camera Gear— Pete’s got new toys! So he had better start producing some better photos soon or he’s fired. πŸ™‚

More value. We’ve recently hired someone to help with administrative duties which means we can better organize this site and also offer more of the information that we know you love. First up: house-sitting just got hotter. We have been scouring the web to bring you the hottest house-sits once a month, and now we are going to bring them to you weekly. Bookmark this page and come back (every Monday starting soon!) to see where in the world you can find free accommodations.

— Refined focus on social media. It didn’t take us long in this biz to recognize that we have different audiences on different platforms. There are some people who have probably never looked at our site but only follow our Facebook pageΒ and others that prefer to just catch-up with us via our monthly newsletter. Whereas we used to see each avenue as just a way to push out our blog posts, in this last year we have realized that nurturing each of these with specific strategies is the best way to go. Expect a more tailored approach to our Twitter stream, continuing with our current Facebook and Instagram strategies which we believe work well, and ramping up efforts on that ugly beast Google +.

office— Early results on our survey indicate that while you do appreciate that this is largely a storytelling website, readers want some travel tips to go along with it. Haven’t y’all learned that we are kinda bad at this travel thing? Our goal has always been to just tell pretty stories from the road, but we understand that we should be more helpful too. We’ll give this some thought and see what we can do. *grumble grumble*

— Regarding our own travel. While we are still massive advocates for house-sitting, we did less of it in 2013 than in previous years, partly because of one particular heart-breaking incident that left us reeling, and the fact that we find we need more flexibility in our schedule (it’s much easier to leave an apartment rental than a house-sit if we need to for work)! We do hope to house-sit more in the new year, but they will likely only be shorter stays.

The first half of 2013 will keep us in North America, partly for family commitments, and also to be closer to clients (working on projects based here while we were in Cambodia and Thailand was a sleepless nightmare for us). The deeper we get into the business, the more we find it dictating where we can travel. That isn’t ideal and not the goal of this nomadic lifestyle we originally embarked on, but if we do things right, then solid work through the first half of the year will entirely free us up for the rest of it.

THAT…we can happily live with.


I feel like with each occasion that we take to reflect on the past year and project to our future, I can’t help but proclaim: “Our future couldn’t be brighter!” And this year I say it again, and of course, I mean it more than ever.

We’ve been travelling for nearly five years, blogging for three, and we can finally, FINALLY, see the end game – where we can keep our feet moving, put food on our table, and really love what we do.

And that is all we’ve ever wanted.


One last reminder for you to complete our annual survey! Many thanks in advance.

44 Comments... Read them below or add one of your own
  • January 6 2014

    Yay, congrats on your 3 year anniversary! These are all great tips and ideas for travel bloggers…I myself have decided to cut back posting this year to focus on other avenues, too. Best of luck in 2014, happy travels!

    • January 8 2014

      Thanks Jess, same to you! Every year it’s a lot of trial and error to figure out the right balance, glad you are finding yours!

  • January 6 2014

    Looking forward to your new updates, guys. Safe trips and loads of inspiration in 2014!
    Ivana recently posted..Love on the Road: 5 Questions to 5 Digital Nomad Couples

  • January 6 2014

    Thanks for being such an influence for us this year!
    Lance @ Travel Addicts recently posted..Ireland’s Celtic Ruins Are the Shit

    • January 8 2014

      Was so great to meet you and lovely Laura this year Lance.

  • January 6 2014

    Wow, this was an awesome post, and very inspiring. Great to see where you’ve come from and now where you are going!

    Also glad to see Bloghouse in the ‘now THAT was fun’ category! πŸ™‚

    Keep on loving it all!
    Helen recently posted..5 Goals, Hopes and Dreams for 2014

    • January 8 2014

      That WAS fun. I want my princess room back!

  • Loved this update, thanks for a behind the scenes look at how you’re doing. recently posted..Hiking around Cape Town

  • Jac
    January 6 2014

    As one of the lucky few that you guys mentored this year, am honoured πŸ™‚

    But anyway your plans sound pretty damn awesome, and I love how candid you are with what you loved and hated about trying to make your blog work. I would personally love to learn more about how you organize some of these social media blogger campaigns, it’s something I’m interested in exploring.

    Good luck with everything, and hope we cross paths some day! If you guys head down to Asia you know where to find me πŸ™‚
    Jac recently posted..Sony Action Cam HDR AS15 – A Scuba Diving review

    • January 6 2014

      Make that two of us interested in the social media blogger campaigns Jaclynn!!

    • January 8 2014

      We will bang down your door lady!

  • January 6 2014

    It’s so encouraging to see your success and know that not only have you experienced the same doubts and pitfalls as I have in this business, but that you’ve turned a corner and things are clicking for you. It was such a delight to meet you guys this year. Thanks so much for your support and I hope our paths cross just as often in 2014.

  • January 6 2014

    Sounds like things are coming full circle for you. I look forward to the new year in your blog!

  • January 6 2014


  • Chanel @ La Viajera Morena
    January 6 2014

    Happy 3 year anniversary! It seems like there are great things in store for 2014 and I cannot wait to keep following your adventures! πŸ™‚

  • January 6 2014

    Congratulations you two! It’s not easy to turn blogging into a successful business that can sustain you. You’re both an inspiration to those of us working toward that goal.

    *hangs head and heads back off to my communications job I want to leave SO badly*
    Jennifer recently posted..14 Places to Go in 2014

  • Beatrice
    January 6 2014

    Inspiring to see what you guys are doing. It was lovely to have met you in 2013! πŸ™‚

    • January 8 2014

      And you Beatrice! πŸ™‚

  • January 6 2014

    Congrats on three years!
    I feel so behind. I’m quickly approaching 3 years as well but in 2013 year have I really had a breakthrough thanks to the BlogHouse Ireland.

    I look forward to seeing what 2014 brings for you two. Thanks so much for all you’ve taught me! It’s paying off but there is so more to do and further to push.

    Happy new year!

    • January 8 2014

      So glad we could help even a little bit Murissa – you’ve got a good thing going there in BC! Very happy to have met you this summer.

  • Carmel
    January 7 2014

    Hey! I recognize that Hello Kitty pillow. πŸ˜‰

    • January 8 2014

      Haha! You should! πŸ™‚

  • January 7 2014

    I find it so interesting to see how people like you take your skills and passion and make something sustainable out of it, even if it has taken time. Great job, and I look forward to seeing what 2014 has in store for you! I also am not going to try to post more than once a week and hope that that I will have more time for other projects.

  • Sam
    January 7 2014

    Awesome! You guys are so inspirational. I love this kind of thing and wish you the best of luck! Off to do the survey now…

  • Laura
    January 7 2014

    I’ve decided that my word for 2014 is Focus. It’s nice to see that you guys have things laid out so you can focus on just the right things this year. Happy three years!

  • Liz
    January 8 2014

    Congrats on the 3 years! Sounds like last year was great and 2014 will be even better, can’t wait! I hope our paths cross again soon πŸ˜€

  • Kim
    January 8 2014

    Good job guys. Like you, I continue to seek a balance between focusing on the things I like (and medium-like) and the things I don’t like at all and sustaining ourselves on the road. Onward!

    • January 8 2014

      Onward, and wobbling all over the road, and onward again! It may not always be a straight path, but we’re all making our way. πŸ™‚

  • January 8 2014

    Interesting piece guys. Very happy for you both that you’re in a position you can pick and choose the projects you want to work on and drop the rest. Please don’t give up the writing though, you can do that and video πŸ™‚

    • January 14 2014

      Thanks Vicky! I’m not sure we are at the point we can be picky (just yet), but the way this last six months has been, we are in really good shape. πŸ™‚

  • Diana Edelman
    January 8 2014

    Turning a corner. I am SO proud of both of you and so very happy your successes!! I am so happy to have you both in my life and expect BIG things from you in 2014. Love you both!

    • January 14 2014

      Love you too Diana! Miss ya!

  • Happy “Blogiversary” guys! Feels good to be 3, doesn’t it?
    Aaron @ Aaron’s Worldwide Adventures recently posted..2013: The Year in Photos

    • January 14 2014

      We’re still a wobbly toddler, but we’re getting there! Thanks Aaron!

  • January 8 2014

    Let the good times roll! Kudos galore on your impressive achievements, and wishes of continued success. Looking forward to whatever you guys have got up your sleeves (and what happens when you’re wearing a t-shirt, you ask? No idea, English expressions still confuse the hell out of me). Good luck and safe travels!
    Lunaguava recently posted..Visiting the Chichicastenango Sunday Market

  • January 9 2014

    Congrats on finding your muse, so to speak, and chasing her with all you’ve got. I enjoy the writing and the photos, and glad to see it all coming together for you two.
    Jim Nix recently posted..Sunset in Amsterdam

    • January 14 2014

      Thanks so much Jim, that means a lot. πŸ™‚

  • January 11 2014

    I’m happy to hear you guys are figuring out what works for you and your blog! 2013 was the first year I made enough from the blog to survive and pay rent in an expensive beach town, so I really can’t complain either. I agree that 2014 is looking bright. Happy New Year!
    Christy recently posted..Our Most Popular Photos from 2013

    • January 14 2014

      Congrats to you Christy!! πŸ™‚

  • January 13 2014

    Congrats on a great year and turning the corner! All the best in 2014.

    Shaun recently posted..Traveling the World on 25 Dollars a Day

  • February 4 2014

    I’m halfway where you guys are time-wise. Wonderful Wanderings is turning 1,5 this month and I’m only now starting to figure out where I want to go. The ‘how’ part is still a bit blurry, though:-)

    I do have to say it’s motivating to read that it took you three years to get to this point. I know you might wish that you’d gotten there sooner, but these days all new bloggers seem to move up so fast, while I still have SO much to figure out.


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